When used strategically, social media advertising is a tool that can rapidly accelerate the growth of your small business.
How does Social Media Advertising work?
Social media advertising simply takes your best performing offers or promotions and shows them exclusively to the people most likely to be interested. Then, people who want to take advantage of your offer submit their contact information in exchange for the deal.
That’s it! Now you have a new qualified lead interested in your business.
Can Social Media Advertising work for my business?
If your ideal client is someone who owns a phone or a computer, then social media advertising can work for you.
One promotional offer
Drive traffic to your existing website
Custom landing Pages
Email follow-up sequence
2 reports per month
Custom landing pages
Landing page optimization
Email marketing consulting
Content marketing strategy
2 reports per month
What do Twitter, Instagram, Facebook, and YouTube users all have in common? Every single one of them has an email address.
Email marketing is a tool that you can use to build relationships, sell products, and grow your business online. Email marketing is more reliable than social media when it comes to message delivery. If an email is sent to someone who requested it, the email gets delivered. No algorithm to interfere with your message being heard. Email is one of the best ways to stay top of mind and to generate referrals.
Most businesses keep the email addresses of their customers but don’t do anything with them. Reach out to your past customers via email and reengage them.
Not sure what to include in your next advertisement? Create an offer that can help your ideal client get a small win right away. If you are trying to find new clients locally, offer them exclusive access or a financial incentive to do business with you. If your goal is to build an email list, start by creating a small piece of content that thoroughly explains one topic in your area of expertise. Put yourself in your ideal client’s shoes and then create something that they would genuinely find valuable.
Here are some common examples of offers that both local and online business use to generate leads.
Information products (ex: Free e-book download).
Videos (ex: 3-part training series).
Discounts (ex: 50% off coupon code, Buy-one-get-one).
Exclusive access (ex: Preregistration or priority notifications).
If you’re going to spend money generating traffic then make sure you give that traffic the best chance to convert into new leads. Sending ad traffic directly to your website can be inefficient and costly because of all of the distractions present on your website. Every button on your website that does not turn prospects into leads is putting friction between your site visitors and the purpose of their visit.
Focus on conversion. Convert more leads by driving traffic to a fully-optimized landing page designed to generate leads for your business.