Identify Your Avatars
How to connect with the right leads for your business.
A product that is designed for everyone may as well be designed for no one.
The most successful companies in every industry understand that in order to make money in any venture you must first accurately identify who your ideal customer is.
You Can’t Sell To Everyone
There are literally billions of people on this planet. It would be life-changing if you could define and fill a need shared by people all over the world. Your product would sell itself. You’d be rich in no time!
But - to think that you can create something for each and every person is a bit more than hopeful.
In reality, each individual has a personalized set of goals and a personalized set of problems. So, the likelihood of creating one solution that can serve all people is virtually zero.
This is why you need to learn how to conduct market research.
Who Is Your Target Market
Simply put, your target market includes all of the different people whom you intend to serve.
However, to serve this group most effectively you need to segment your larger target market into smaller sub-groups. This segmenting process is done by researching and defining the specific customer profiles that live within your greater target market.
Your Ideal Customer
Each customer profile, or customer avatar as they are also known, represents a specific type of person who would be interested in the product or service that you offer.
If your market research is thorough, you can reliably predict who your best customers will be because they will generally share some common demographic and psychographic characteristics.
What are Demographics?
Demographics pertain to the quantitative measures of who your ideal customer is in relation to the greater population. Common demographic variables include:
What are Psychographics?
Psychographics are all of the qualitative attitudes, values, opinions, and preferences that motivate your ideal client to buy. Common psychographic variables include:
Influencers Whom They Follow
How to Use Market Research
In order to make money in business, you need to create a compelling offer. You need to know who to target and how to clearly demonstrate your ability to fill the void in their life with the exact value they need.
The success of your brand depends on it.
Study your target market and lock in on your ideal customer. You may have multiple customer avatars within your target market, which is perfectly fine. Just make sure that you speak to each of them in their own language. Talk to them in terms that they use about issues that they already care for.
Find a way to relate. That is what good marketing does.